Michael is a Salesforce Architect at SoftTeco, whose main responsibilities are design and implementation of complex solutions across a variety of industries, including automotive, telecommunications and field service. He specializes in crafting tailored Salesforce solutions that enhance operational efficiency and improve customer engagement. Michael’s experience spans across the full Salesforce ecosystem, including Sales Cloud, Service Cloud, Field Service Lightning, and custom integrations, ensuring that each solution is aligned with business goals and optimized for long-term success. He is passionate about driving innovation and always strives to deliver secure, robust, and future-proof architectures that support growth and transformation in dynamic industries.