Scrum Master VS Project Manager: Is There a Real Difference?

Scrum Master VS Project Manager: Is There a Real Difference?

A scrum master and a project manager are two different roles. It is important to differentiate between them when planning a software project.

Upcoming Luxury Smartwatches

Upcoming Luxury Smartwatches

At the beginning of the year, a number of luxury watch brands had some intriguing announcements about the future launches of their own smartwatches. They may become effective competitors to Apple Watch if they are able to fuse the best traditions of Swiss watchmaking with modern smartwatch capabilities. Let’s stick around and see the list of the most interesting smartwatches coming soon.

The Process of Managing Changes to Business Requirements Throughout a Project

The Process of Managing Changes to Business Requirements Throughout a Project

During software product development, it is important to manage changes to project requirements in an organized manner to deliver the expected results on time.

How Long Does It Take to Develop a Mobile App?

How Long Does It Take to Develop a Mobile App?

Our article will guide you through the main stages of the mobile app development process and will give you an approximate time estimate for every stage.

SoftTeco Named Top Web Developer in Belarus by Clutch!

SoftTeco Named Top Web Developer in Belarus by Clutch!

In light of our achievement, we’ve been named a Top Web Developer in Belarus by Clutch, a platform that helps potential buyers select an appropriate vendor. We’d like to give thanks to our customers for participating in client interviews on our behalf, rating us an amazing 4.7 out of 5 stars!

How to Decide Which Features Are Crucial In Your MVP App

How to Decide Which Features Are Crucial In Your MVP App

MVP is an obligatory stage in the development process of a software product for any business. One of the biggest challenges related to MVP development is the choice of the fundamental features that will bring value to the user.

Semantic HTML: why you need to adopt it and how to use it right

Semantic HTML: why you need to adopt it and how to use it right

Semantic HTML offers many benefits such as clearer code and faster development. To achieve maximal results, developers need to know about the do’s and don’ts of using this practice.

5 Things to Ask About Before Funding an App

5 Things to Ask About Before Funding an App

Investment in mobile applications can be quite risky as there are several major pitfalls that should be taken into consideration. We listed down the obligatory questions to ask before finding a mobile app.

Softteco.com Redesign is Here!

Softteco.com Redesign is Here!

As one of the leading providers of software development services, we want our clients to have amazing experience with SoftTeco from the start. And for that, we needed to have an interactive and high-performing website that would provide the users with all the needed information.

How to Create a Converting Mobile App Icon: Best Practices

How to Create a Converting Mobile App Icon: Best Practices

The first thing that creates an impression of a mobile application is the app icon in the store. When the user browses the App Store or the Google Play Market, he sees dozens of colorful icons but will only tap on the one that grabs attention and seems relevant to his interests.

Web development
Alex Shatny
The Cornerstones of UX Design for E-commerce

The Cornerstones of UX Design for E-commerce

Impressive UX Design is a great asset in E-commerce

In the world of e-commerce, the UX design plays a great role. Shoppers may love the products in your store, but it will be navigation, layout and CTA buttons that will persuade the user to buy. 

Even though the best UX practices appear on a regular basis and are constantly updated, in the case of e-commerce there are a few UX cornerstones that have always been essential and applicable for any store. 

Navigation

Online shoppers hate losing their time. So if your store has too confusing or complex navigation, chances are high the users will leave it without buying anything.

The navigation of an e-commerce store should be as simple and intuitive as possible. First, place the most commonly used elements in the areas where users expect to find them. An excellent example would be the placement of a shopping cart. Most online stores have it in the upper right corner so if your store has it in the left corner or somewhere else, it may annoy your users and discourage them from shopping.

Second, you need to have a smart organization of the categories. Many store owners think that “the more – the better” and this principle leads to confusion and distraction. For example, you may have common categories like women’s shirts and men’s shirts – but do you really need categories like “linen” if you can put them in filters instead?

To provide great user experience and encourage users to shop at your store, think out a possible user journey before starting to work on the design. As well, implement the “sales funnel” principle to ensure that the users will eventually make a purchase.

CTA buttons

The call-to-action buttons are the essential element of any e-commerce store. They usually communicate messages like “Shop now”, “Add to cart”, “Sign up for the newsletter”, etc.

The role of CTAs for conversion growth is great. However, it’s not enough to just craft a CTA button and place it somewhere on the site. There are certain things to keep in mind if you really want your CTAs to be converting and interactive.

Placement

You want shoppers to see the CTAs in order to click on them. For that, stick to the following rule: the higher, the better. Higher placement of the button will guarantee better visibility and, as a result, higher conversions.

Another advice – place the CTA button next to the important visual elements, like a product image or price to increase the button’s visibility.

Color and size

This point relates to visibility too – make the button stand out from the other page elements. For that, make the font bigger and use the color that is different from the page’s background.

Some designers prefer to use ghost buttons (i.e. with no background color) as their CTAs. While it may work for some sites, it’s usually not very recommended. However, do the A/B testing to see what will work the best for your particular store.

Product photos

Product photos are an essential element of any e-commerce store. They help shoppers get acquainted with the products and have a big impact on the buying decision.

While you want to retain good image quality, you also want the images to be lightweight in order to avoid poor site performance. For that, watch the image format and size carefully. 

Another thing that you can do to improve user experience and promote conversions – add zoomed-in product photos to the gallery. Such photos usually focus on certain product details (label, embroidery, quality of material) and help users get a better and more wholesome impression of a product.

Checkout area

Checkout is probably the most critical area of any e-commerce store so its design demands double attention.

The biggest problem that most stores face is complex and lengthy checkout. This is actually among the top reasons why users leave the store without buying. To avoid that, minimize the number of actions needed to complete the checkout and apply auto-fill to the corresponding fields.

One more tip on checkout UX: minimize the number of exit points. By exit points, we mean visible buttons “Home”, “Products”, etc. You don’t want the shopper to leave the cart and discover the products as this will reduce the chances of buying. So the checkout area should have only 2-3 options, like going to the homepage or continue shopping.

Search

The search option is integral for every store and there are a few ways how you can optimize it in order to increase the conversions. 

Google recommends replacing the search icon with a search bar. First, it makes this option more visible. Second, a search bar is more engaging and promotes interaction better than the icon.

One more important thing for better user experience – always return search results. While some stores just display the message “Sorry, no results found”, smarter e-commerce marketers display the best-selling or recommended products instead. And the results are incredibly rewarding: such an approach often results in better conversions and purchases.

Summing up

When working on the UX aspect of an e-commerce store, it is important to follow the customer-centric strategy, meaning: you always need to keep your customers in mind. For that, create a user journey map, conduct A/B testing and see what kind of design corresponds to your target audience.

By clearly identifying the target audience and the shoppers’ needs, you will significantly increase your chances of providing them with a product that they will love. This, in turn, will not only bring the tangible profit to your store but will also help you build a long-lasting relationship with your customers.